You showed us a clear path for breaking into a terribly challenging market.

You showed us a clear path for breaking into a terribly challenging market.

Strategy

Our strategic approach blends multidisciplinary research and cultural trends analysis to form a deep awareness and understanding of your consumer. We plan for consumers’ experience at every stage of the funnel to keep them moving (happily) towards the ideal end goal. Viewing every touchpoint as just one piece of the holistic journey, we anticipate and solve for pain points that truly impact consumer behavior.

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What we build

Future Consumer

Consumer Definition

Go-To-Market & New Market Entry

Community & Retail Activation 

Onboarding & Early Habit Formation

Digital, Social, Influencer Programming

Best for

“We need to open the aperture on our invitation to the brand, define new consumers, and measure market opportunity.”

Market Research

Quantitative & Qualitative

Competitive & Industry Benchmarking

Audience & Competitive Analysis

Data Stories & Actionable Insights

Cultural Insights & Trends Forecasting

Best for

“We need to make less assumptions where the consumer and industry are going. Let’s supercharge our planning with the latest and greatest.”

Consumer Journeys

Audience Segmentation

Archetype & Persona Creation

End-to-End Lifecycle Journeys

Progressive Profiling & Interests

Membership, Rewards, Loyalty

Best for

“We need to better understand our unique consumer’s engagement preferences, what fires them up, and builds brand love.”

Creative is great, but it’s your thinking that's truly uncommon.

—Head of Global Creative, Fender Musical Instruments Corporation

Actually knowing, and fully activating your consumer is a click away.

We'll get you connected with one of our strategists for a chat.